Hiking socks from Swiftwick don't fail when you're in the middle of nowhere. No images of bunnies or deer, no floppy ear dogs on our packaging... just straight forward athletic performance socks used for outdoor endurance athletes... for hunting or hiking, orienteering or adventure racing, just pick the height you like, in a merino wool or synthetic line, and get anti-odor and ultimate dry fit comfort. Wear them for several days in a row -- dare to compare.