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What do Louis Vuitton and Cycling have in common?

UHC Pro Cycling San Luis

Fashion and cycling are two words that have more connection than meets the eyes. In fact, spending money on expensive bicycles and gear isn’t uncommon at all.  But, is a more luxurious future ahead of the cycling industry?

Tutto Bici reported Sunday that LVMH Group, the owner of high fashion luxury brands and alcohol companies like Louis Vuitton, Hennessy, and Tag Heuer, will soon add sporting goods to its portfolio with the pending purchase of Pinarello bikes.

VeloNews shared: With headquarters in Paris, the LVMH conglomerate was reportedly attracted to Pinarello thanks to its strong relationship with Team Sky and Tour de France winner Chris Froome. Does Froome move the needle with the fashionista class? It’s hard to say, but for whatever reason, he’s the man that LVMH wants. Here’s the thing: LVMH owns a number of fancy upscale companies, such as Sephora, Bvlgari watches, and even Givenchy perfume.

What’re your thoughts?


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