We've added a streak of rich, "VIBE-rant" purple to this VIBE ZERO to reflect strength AND attention to detail in their owners. Chose these socks if you are looking to bring a bit of refinement to your gear without sacrificing perfomance. The VIBE shares the linked toe heritage of the ASPIRE, but adds a little color to your life. Who doesn't want that? Look for the white label on our packaging - after all, the sock has all the color.