USA Cycling is concentrating on growing their membership by focusing in on enthusiast cyclists and hardcore racers.
According to Derek Bouchard-Hall, CEO of USA Cycling, the new products reflect a bigger trend that USAC is trying to tap: the growth of non-traditional cycling events such as charity rides, gravel races, and gran fondos.
“We don’t want to sit idly by and not be a part of that and influence it,” Bouchard-Hall said. “They don’t even know that we exist. We’d like to be a positive part of that community. That’s explicitly part of our mission to grow cycling.”
Swiftwick had a great year as a sponsor or the Gran Fondo National Championship. Seeing the impact it directly has on the cycling industry as a whole was very beneficial.
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