Rules for Racing Your Best: Part 4 – Run the Third Quarter as Though it Were Your Last

As we progress in fitness, our goals generally follow suit.  We may initially sign up for a race with the goal of simply finishing, but over time we seek out new challenges to keep us motivated:  longer distances, more challenging terrain, or faster times.


When I first started running competitively, my goal was to simply finish a 2-3K cross country race without walking.



All my previous attempts fell short of that goal as I went out with the leaders, faded, walked, surged to try and catch the leaders, faded, walked, and surged again and again and again to no avail. I still remember the satisfaction I experienced when I crossed the finish line of the last race of my first cross country season knowing that I had run the entire race.


I was proud of myself for not only finishing without walking, but because it led me to finish higher than I had ever placed on my middle school cross country team – fourth or fifth on the team.  That sense of satisfaction was somewhat short-lived because my little brother, Tommy, who was not even in middle school yet and had not been formally training jumped into the same race because “it looked like fun” and finished beside me.


When Tommy asked me for a race strategy seconds before the start of the race (at the same time that he informed me he was going to race), I recommended he pace himself until he could see the finish line and then he should start pushing. As I rounded the final turn and approached the finish (and patted myself on the back for not stopping and walking), I heard the footsteps and then the breathing of another runner approaching. Before looking back and acknowledging the runner, Tommy innocently inquired, “Jake, I can see the finish.  Is it ok if I start trying now?”


As we grew older and wanted to get faster at racing, we adhered to the advice of our high school coach.


The most basic strategy he and other coaches prescribe is to run an even pace. As we would learn, that was easier said than done.


As a means of helping us run a consistent pace, our coach encouraged us to break the race into quarters.  This is easy to do in race distances that are divisible by four – especially on a track – but the principle applies to all races of all distances.


  • The first quarter of the race is about getting out, positioning oneself, and establishing a pace.
  • The second quarter is about maintaining pace and getting ready to strike.
  • The third quarter should be run as though it were your last.  
  • The last quarter is run with heart and guts so that you finish with nothing left.


Regardless of the distance, by the half way point of most races, athletes that are racing begin to tire, and the pace begins to wane.

The purpose of pushing the third quarter and kicking as though you were finishing the race is to get you out of the settling mindset and into a racing mindset.


While risky, accelerating (even if it is only in your mind) allows you to maintain goal pace and often leads to passing others who started out too fast and are slowing and beginning to doubt themselves. Passing others in the second half of the race floods the mind with positive affirmation that you belong, that you are capable of competing, and that you are on your way to an improved performance.


Naturally, when you reach the end of the third quarter you will be tired, but you will also be so encouraged by the people that you passed and the pace you are running that you can convince yourself to dig a little deeper and gut out the final quarter of the race.


This strategy is not for the faint of heart, but it works and often surprises those willing to take the risk and try it.


My best races (from 800m to 80km), and the best races of the athletes I have coached – from middle schoolers to masters, newbies to national champions – were run by racing smart in the first half of the race, taking a risk in the third quarter of the race, and then digging deep and finishing on empty.

Early miles of the 50 Mile WR attempt

Second Quarter of 50 Mile WR Attempt – Focusing on Fuelling & Pacing

Getting serious and digging deeper – trying to run faster than the previous WR pace with a little help from my friends. Photo from Brian Meltzer of Competitor Magazine


Finishing on Empty – The Running Event


We can discuss ways to prepare physically to race with this strategy at another time, but the biggest challenge – even when physically fit – is committing to and following through with the execution of this strategy.


Why? Because it hurts and it’s scary to take risks.  This strategy has led me to blow-ups, bonks, black-outs, and bear hugging boulders and cacti, but it has also led to new knowledge about myself which ultimately translated to improved performances, victories, course records, national championships, and a world record. It is much more comfortable to sit back and let the race pass you by, but if you really want to get better this is a strategy that will lead to breakthroughs.


I suggest using a mantra – a quote from an inspiring book or movie, lyrics to a song, or words from a poem to keep you on track when things get hard.  One of my mantras in high school came from the film, GATTACA, about two brothers – one genetically engineered to be physically and mentally perfect and another who tried to fly under the radar and pretend he belonged in a world demanding perfection.  From the time they were children, the two brothers played a game of chicken by swimming out to sea as far as possible.  Somehow, the genetically inferior brother always won.  When asked how he did it, he responded, “You want to know how I did it? I never saved anything for the swim back.”


Given the myriad parallels in my own life with my superhuman younger brother, Tommy, I figured the only way I was ever going to beat him would be to push hard enough in the middle of the race that either he wouldn’t be able to hang, or if he could hang at least his kick wouldn’t be as potent. Although this strategy didn’t always work on him (because he had his own movie quotes that he would recite on his way by), it generally helped me mix it up with others and continue to improve my performances.

Imagine trying to gut out a PR over 5K and you hear Sean Connery approach you in the form of Tommy reciting, “What I do now, I do for my people and for Camelot. . . And may they forgive me. This is my last act as your king. Do not be afraid. All things change. I am Arthur of Camelot, and I command you now… all… To fight! Fight as you’ve never fought before! Never surrender! Never Surrender! Fight as you never…”

Once I began to expect his stoic remarks, Tommy would throw me off by pointing out the flaws in my running form, and pass me with fists pumping and reciting in his best Jim Carrey voice, “It feels like you’re running at an incredible rate, Harry!”




When I graduated from high school and college, Tommy surpassed any records I had set by employing the same strategy of running the third quarter of his races as though they were his last.  He honed his racing skills as a miler in high school and still refers to the third quarter of any race as the “unforgiving minute” mentioned in Rudyard Kipling’s, “If .”


“If you can fill the unforgiving minute

With sixty seconds’ worth of distance run,

Yours is the Earth and everything that’s in it,

And—which is more—you’ll be a Man, my son!”


Tommy figured if he could drop a 60 second quarter (400m) in the third quarter of the mile (in high school) he could drop anyone he was racing. If he could hang on for the last lap, he would run fast and probably win.  While it didn’t always lead to a victory (running 60 seconds for 400m after PRing in the 800m is not easy), it usually resulted in competitive races, relatively fast times, and regular breakthroughs for him and those willing to try and hang.


I was never as fast as Tommy, so it was rare that I was given the opportunity to race distances below 3,000m. However, by employing the strategy of running the third quarter as though it were my last, I could usually run close to the same pace in the 3,000m as I could for 1500m.  In fact, there were times when I would PR in the 1500m en route to a 3,000m PR. By employing this same strategy in college, I remember passing the 3,000m mark in a 5,000m race and realizing I had just run faster than I had ever run before and I still had 2,000m to go.  Guess what?  I ran a PR in the 5K that day too.

Earlier this year, Tommy ran a BIG PR in the marathon, but even more impressive was that en route to that PR he also PRed in the 5K, 10K, and Half Marathon. How? He didn’t save anything for the swim back. He stuck his nose in the thick of the competition with guys who had run over 10 minutes faster than him and he ran to win. When they realized he wasn’t backing down they dropped out.  He won.


Photo by Melissa Ruse

If you want to see improvements in your running performance, I recommend the same strategy – get out, establish a pace, run the third quarter as though it were your last, and then “Fight! Fight like you’ve never fought before! Never surrender! Fight!”


It will hurt like hell, but the satisfaction that will come from taking a risk, laying it all on the line, and finishing on empty cannot be matched.


Find your inspiration, your “unforgiving minute” and use it to help you get to and through the hard parts. You’ll be surprised what you’ll discover – you are more capable than you ever imagined.



 Jacob Puzey is a multiple time national champion and world record holder who coaches runners from all over the world, of all ages and abilities – from newbies to national champions – to reach their running potential on all surfaces and distances through






Read the previous parts of this series by visiting here.