New Swiftwick President Returns to His Bike Roots

By August 17, 2015Swiftwick News
Swiftwick President Chuck Smith after company bike ride.

Brentwood, Tenn. (August 3, 2015)- Swiftwick, a leading athletic performance sock company, is excited to bring new President Chuck Smith to Interbike. This expo, which brings bike enthusiasts together from around the world, is where Smith first met the company.

Growing up racing BMX, Smith grew to love the world of cycling and craved the freedom that being on a bike brings. This passion continued Little did he know that once at Interbike, he would share a return flight with two men who worked at Swiftwick. Smith had heard of Swiftwick at local mountain biking events and instantly connected with these Swiftwick employees. Smith’s interest was piqued, and he decided to send over his resume. Two years later, Smith was brought on as chief operating officer of Swiftwick. When the board was looking for a new president in October 2014, Smith became the natural choice.

“Chuck’s experience in the sports industry through supply chain, distribution and operating systems has been crucial to Swiftwick,” said David Fitzgerald, vice president of sales. “His focus on forming relationships with our dealers has made the future of Swiftwick bright.”

Smith graduated from Tennessee Technological University with a degree in Industrial Engineering and later earned his MBA. His experience includes various roles in engineering, operations and product development. In addition, Smith brings an extensive knowledge of the sports industry from serving as engineering manager at a division of K2 and as vice president of operations and R&D at Mattingly Sports.

Under his leadership, Smith has shaped the mindset of the company, philosophically and strategically, to better serve their independent bike dealers (IBD). As Swiftwick has taken on this new mission, the company has made dramatic changes in how it services the market. Swiftwick now provides more options for purchasing product through their relationship with Quality Bicycle Products (QBP) and other distributors. The company has
invested significantly in improving their infrastructure to better streamline order management, inventory control invoicing.

The sales team has been realigned to a national category manager strategy with a dedicated sales team supporting independent bike dealers nationwide. The company no longer participates in consumer events to sell against their dealer base and now involves retailers in the new product development process. In addition, Swiftwick has launched a national advertising campaign in an effort to strengthen brand awareness and drive
consumers to their local IBD.

“Our dealers are our priority at Swiftwick,” said Chuck Smith, president of Swiftwick. “Our success will come through supporting our independent bike dealers as they support their local cycling communities.”

Smith has also made a push to ensure Swiftwick products are sold to athletes by athletes. This philosophy begins internally with the Swiftwick team. Smith believes their employees are the best product testers. Employees are encouraged to be active by going on lunch rides and benefit from company-supported gym memberships. Every Friday, the Swiftwick team enjoys year-round summer hours to get a jump start on the weekend so they can do what moves them.