Swiftwick is excited to announce their recent partnership with Red Bull Rampage as the official sock for the 10th edition of the freeride mountain bike event. Red Bull Rampage will take place live on Oct. 17, 2015, in Virgin, Utah. Those who will not be able to attend the event can watch the finals live on Red Bull TV. Rampage will also air as part of the Red Bull Signature Series Dec. 27, 2015, on NBC.
Known as the most high-profile freeride event in mountain biking, Red Bull Rampage draws in athletes from across the world such as slopestyle riders, downhill racers, as well as natural-terrain freeriders. The competitors will demonstrate their overall bike skills as they tackle the death-defying sandstone ridges. A full athlete invite list can be found on redbull.com/rampage.
“Red Bull has become such an iconic brand in action sports, and Rampage has been captivating the mountain bike world since Wade Simmons hit ‘Canadian Bacon’ in 2001,” said Chuck Smith, president of Swiftwick. “Our entire team is excited to partner with Red Bull for the 10th edition of Rampage and stoked to create limited edition Swiftwick socks to commemorate this epic milestone.”
Red Bull Rampage is a perfect partnership for Swiftwick since the company began on two wheels. The founders envisioned a sock designed to excel at the demands of cycling. Since their founding, the company has kept their focus on the bike vertical as they continue to make the best socks for athletes designed by athletes. No other event pushes the limits of equipment like Rampage, and no sock stands up to punishment like Swiftwick.
Competitors and spectators can purchase Swiftwick’s limited edition socks at RedBullShop.US. If viewers are unable to wait until October to get their gut-wrenching, nail-biting freeride fix, they can head over to redbull.com/rampage to watch highlights of the last nine competitions. Join the #Rampage Conversation. Follow @RedBullBike on Twitter and @RedBullSLC on Instagram.