USA Cycling eyes gravel, gran fondo crowd

By December 7, 2016Uncategorized

granfondo

USA Cycling is concentrating on growing their membership by focusing in on enthusiast cyclists and hardcore racers. 

VeloNews shared:

According to Derek Bouchard-Hall, CEO of USA Cycling, the new products reflect a bigger trend that USAC is trying to tap: the growth of non-traditional cycling events such as charity rides, gravel races, and gran fondos.

“We don’t want to sit idly by and not be a part of that and influence it,” Bouchard-Hall said. “They don’t even know that we exist. We’d like to be a positive part of that community. That’s explicitly part of our mission to grow cycling.”

Swiftwick had a great year as a sponsor or the Gran Fondo National Championship. Seeing the impact it directly has on the cycling industry as a whole was very beneficial.

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